What is the Procedo Project?

Building self-sustaining models of innovation for Catholic education in partnership with Catholic schools and Arch(Dioceses).


We seek to inspire, unite and learn together in a partnership dedicated to innovation in Catholic education. We bring educators, leaders, organizations, companies and thought leaders together to enact change, rethink teaching and learning, curate content on cutting edge practices and connect like-minded school communities.

Why the Procedo Project?

We believe there is tremendous opportunity for the schools of tomorrow to be born out of the challenges of today. Those who are open to adaptation, continuous improvement and new models will be those who lead the next phase of education. We believe Catholic schools have a unique agility and community of support to enact meaningful and impactful change on a large scale, one teacher, one leader and one school at a time.

How We Serve



Supporting the rich tradition of Catholic education by making our schools beacons of innovative academic and operational practice.


Elevating past programmatic approaches of STREAM education to embed innovative mindset and practice within the fabric of school culture and through the lens of Catholic education.

Digital Transformation

Helping schools move beyond surviving distance learning to planning, embedding and leading the field in quality blended learning approaches.

Professional Development

Delivering world-class, professional development in remote teaching, G Suite, Office 365, social-emotional learning, leadership formation and many other areas.

Faith Formation

Leading the field in digital strategies and training for religious educators in Catholic schools and parishes, as well as elevating the digital discipleship movement.



A world class team of innovative educators

Alex Urrea, Founder

Alex is the son of Colombian immigrants who emigrated to the U.S. in 1966 and shortly became U.S. citizens, entrepreneurs and now grandparents to six grandchildren pursuing higher education. He credits his grandmother with grounding him in Catholic faith and still remembers his first day at American Martyrs School in Bayside, NY when she cried with joy at the sight of seeing him in his uniform for the first time. He is the product of 18 years of Catholic schools and universities. It is his lifelong appreciation and passion for Catholic education that compelled him to launch The Procedo Project.


Alex has founded two education companies and is currently the Managing Partner of Eduscape, a professional learning organization that has impacted nearly 800,000 educators in the U.S. and 23 other countries. At Eduscape, he leads a team of innovative, former classroom teachers who develop and deliver exemplary learning experiences for teachers across several disciplines, including EdTech integration, Early Education, STEM, SEL and Cultural Competency. He is also the founding President of his community’s educational foundation, Chair of the West Bergen Mental Health Foundation and Co-Founder of the Innovative Catholic Schools Network.

Andrea Chavez-Kopp, Chief Learning Officer

Andrea brings 20 years of experience to The Procedo Project as a nationally recognized expert and thought leader in the field of Catholic education, particularly in the area of digital transformation. Andrea began her teaching career in 2000 as a high school social studies teacher at St. John Neumann Catholic High School in Naples, FL. She became active in programs in the county and the state and led multiple clubs, served as student government faculty advisor and quickly became department chair. Andrea also served as Confirmation Coordinator and High School Youth Minister for the St. Paul Catholic Community in Pensacola, FL and later as Middle School Lead Teacher, 6-8 STEM Co-Teacher, Faculty Technology Mentor, and Youth Minister for St. John the Evangelist Parish in Panama City, FL.


Andrea oversaw the creation of a 1:1 iPad program, adoption and implementation of Google Classroom, PowerSchool and later earned the Golden Apple Teacher recognition in Bay County, being the second teacher in the history of the program to have been recognized from a faith-based school.  


In her five years at NCEA, Andrea gained national recognition as a leader, innovator, writer and speaker. She vastly improved and expanded the digital professional development offerings available to members and led the charge in content creation and strategic partnerships. She has served on multiple national committees contributing to the work not only of NCEA but of NCCL, NFCYM, the USCCB and many others. She recently earned the distinction of being an ISTE certified educator and works as a consultant and author for several Catholic publishers. 


Andrea has a B.A. in secondary education and history as well as an M.Ed. in Instructional Leadership, both from St. Leo University. She resides in Northern VA with her two teenage sons. You can connect with her on any social media platform @adkopp76 or find her on Saturday mornings via the #CatholicEdChat PLN on Twitter.

Sr. Elaine Poitras, Executive Director for Leadership Formation/Co-founder and Chair, Innovative Catholic Schools Network

Sister Elaine firmly believes in the prophetic mission of Catholic schools and has carried out her ministry as teacher, principal, associate superintendent, director of curriculum and testing, and as a Superintendent for two Diocese.  She has been a frequent presenter on varied topics for a variety of groups including NCEA.  While in her role as Executive Director of the Innovative Catholic School Network she has worked on several initiatives with DePaul University. She is currently and facilitating retreats for new Catholic school leaders in the Archdiocese of Chicago to prepare, encourage, and support them in their roles as the Faith and Spiritual Leaders of their school communities


Sister Elaine is a native of New Bedford, MA and currently lives in Merrimack, NH.  A product of Catholic schools, Sister entered the Sisters of Holy Cross drawn in great part by their mission of education.  She has served in the Dioceses of Norwich, Fall River, Manchester, Rochester, Wheeling-Charleston and the Archdiocese of Boston. Sister holds a BA from Notre Dame College, Manchester, NH, MA from Assumption College in Worcester, MA, CAES in Catholic School Leadership from Boston College, and Ph.D. in School Administration with a minor in pastoral ministry from Boston College.

Marcie Hebert, Director of STREAM Education

Marcie has built a reputation as one of the most dynamic, nationally recognized educators to have taught in Catholic schools. She was one of the original 50 Google Innovative Educators in the world and has delivered professional development to thousands of teachers in the U.S., China and Singapore. Marcie is passionate about helping teachers develop their capacity to integrate technology and STREAM into their classrooms.


She is a Google for Education Certified Trainer, Educator Level 2, and Innovator. Marcie is a co-founder and co-moderator of Louisiana’s monthly Twitter chat, #LAedchat. She is a member of the planning committee for EdCamp NOLA and is a GEG (Google Educator Group) Louisiana Leader. She holds a Bachelor’s Degree in Elementary Education in first through eighth grades from the University of Southwestern Louisiana.

Ken Willers, Chairman, Advisory Board/Chair, Leadership Development Committee

Ken was recently appointed the President of Notre Dame Academy in Duluth, GA, a Marist and IB World School. He most recently served as the Associate Superintendent of Leadership for Innovation and Growth for the Diocese of Oakland, after a 20-year career as one of the most decorated Catholic School Principals in the country.


He has received the following awards:

NAESP National Distinguished Principal, Washington, DC, 2017

NCEA Lead. Learn. Proclaim Award for Outstanding Leadership

2017 ISTE Administrator Award for Exemplary Leadership

2016 NCEA Lead. Learn. Proclaim Award for Outstanding Board Leadership

2016 NCEA Outstanding Board Award

2009 Certificate of Honor for Vision with Technology by SF Board of Supervisors

2004 Catholic School of the Tomorrow Award for Innovation with Technology


Ken has a B.A. in Philosophy from Don Bosco College, a Master of Divinity from the Jesuit School of Theology and an Advanced Graduate Certificate in Catholic Diocesan Leadership from the Catholic University of America.

Joe Favorito, Director of Marketing & Public Relations

Joe Favorito is a product of 17 years of Catholic education; beginning at Our Lady Help of Christians Elementary and Xaverian High School in Brooklyn, and then Fordham University. He has over 34 years of strategic communications/marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. The Brooklyn, New York native has managed the day-to-day activities in strategic communications for: two of the world’s hallmark sports and entertainment brands (the New York Knickerbockers and Philadelphia 76ers); the world’s largest professional sport for women (the WTA Tour); the world’s largest sports National Governing Body (the United States Tennis Association); and the world’s largest annual sporting event (the US Open). He also oversaw the strategic planning, investor relations, communications and digital business development of the International Fight League during its two-year run as a Mixed Martial Arts venture and a publicly traded company before the assets were sold to the UFC.


He was named one of Forbes’ “100 Sports Business Must Follows On Twitter” for 2015, their “50 Must Follows” for 2016 and 2017. The Huffington Post’s “Sports Media People To Follow” for 2017 and 2018, BroBible’s 2019 “Sports Business Must Follows,” and SI.com’s 2020 “Top 100 Follows in Sports Business,” as well as being the only sole proprietor selected as a finalist for the Cynopsis Sports PR Awards in 2015.  In 2017 he was also selected as one of Sports Business Journal’s “Power Players” in media and communications, the only independent consultant to make the list of 20.

William H. Norris (in Memoriam), Friend, Mentor and now Guardian Angel

The field of education and the Catholic community suffered a terrible loss on May 7, 2020 when Bill Norris passed suddenly. Bill was most recently the “Dot Connector” at FableVision after 22 years as an elementary and middle school teacher, Title I director, and district leader in Watertown, MA, and senior project director at MCET. He was active at St. Luke Parish in Belmont as a Eucharistic Minister and member of the Parish Council and then at St. Patrick Parish in Natick as a Eucharistic Minister.


Bill was instrumental in the formation of the mission of The Procedo Project and literally on May 6, 2020 the night before he passed, was on a planning call with our Founder, who he strongly encouraged to launch Procedo for years. He was committed to leading the grant writing efforts of Procedo and being a lead member of the Advisory Board.


With his support and tireless efforts, International Dot Day—his favorite day of the year and a global celebration of creativity and courage to make one’s mark—has reached nearly 17 million teachers, librarians, and students in 185 countries.


He held a degree in elementary education from the University of Massachusetts Amherst, two advanced degrees from Lesley University in curriculum design and administration, and a certificate in organizational development from Bentley College.

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